Five years is all it takes to become obsolete in the world of video boards.
With technology moving fast enough to make an upgrade justifiable and relocation necessary due to the construction of the football operations building, the WSU Athletic Department, in cooperation with media rights partner IMG, decided to replace the existing video board in Martin Stadium.
With the replacement already under construction, raises the question of what happens to old video boards, ones not yet so obsolete they no longer serve a purpose.
In the case of the Martin Stadium board, the individual components will be kept by the university and eventually recycled for use at other sports facilities.
“We’re going to keep most of it and repurpose it for other facilities that we’re focusing on and trying to renovate,” Senior Associate Director of Athletics John Johnson said. “Potentially we could use the LED boards for soccer or track and field, amongst other areas.”
Along with the main video board component now behind the east end zone, fans will notice the addition of LED ribbon boards along the face of the premium seating structure and attached to the concession and restroom buildings directly below the new video board.
IMG, the media rights holder for WSU athletics, was the financing power behind the new video and audio installments, just as they were for the previous video board.
“It’s great for them because they can provide for their sponsors dynamic advertising in our stadium and it’s great for us because it creates a better fan experience,” Johnson said.
With the back of the scoreboard now facing Stadium Way, a heavily trafficked street, finishing pieces will be installed to make the structure more appealing to the public.
“We’re going to make it very appeasing to the eye,” he said. “We have a portion of the backside that we will change out during the year promoting various activities or initiatives we have in the athletics department.”
The final large aspect of the new video board project is the installment of a new sound system, one that will be dispersed throughout the stadium instead of contained solely behind the video board.
“Certainly moving audio infrastructure changes the audio settings and sound reverberation that happens in the stadium and moving it from the west to the east changes it,” Johnson said. “This project also includes speakers on the south concourse at the stadium.”
Johnson says the video board project, along with all LED ribbon boards and the sound system, are on schedule and will be functional by the first home game in Martin Stadium on Sept. 14.